Social Media Strategy Consulting

Our social media strategy consultants in San Antonio address four key points to give your company complete social media exposure.

1. Social Business Strategy Definition & Planning

• Assess any current social media program and make recommendations on short and long term opportunities.
• Define social business direction and vision.
• Develop a program or project roadmap.
• Teach guiding principles and training for social media marketing.
• Create a dashboard for measuring ROI (Return on Influence and Return on Investment).
• Assign roles and responsibilities for clear communication and wise use of resources.

2. Governance and Internal Adoption

• Conduct stakeholder analysis that outlines management principles and implementation goals for success.
• Define each team’s roles and responsibilities.
• Create social media guidance for the company.
• Integrate social media with other established company teams.
• Prioritize social media programs for long term integrated strategies that see the greatest results.

3. Social Media Implementation & Consumer Engagement

• Outline social media playbook rules, including best practices, dashboard management, resource management, and implementation strategies.
• Identify and recommend appropriate technological tools for social media.
• Address planning stages of social media campaigns and manage them every step of the way.
• Create a comprehensive content strategy leveraging UGC (user generated content) as its base.
• Establish social media as a vital customer service channel.

4. Brand Monitoring and Reputation Management

• Identify and engage with brand influencers.
• Daily media monitoring.
• Round-the-clock monitoring.
• Event monitoring.
• Crisis monitoring.
• Sentiment analysis.