They may be banned in Yosemite National Park and other parks for various reasons, but drones are making waves in the marketing world. Nowadays, an entire generation of marketers is making a beeline for these gadgets. They want to use them for commercial purposes as the entire concept of shooting videos from a vantage point takes video marketing for brands and businesses to another level altogether. It literally gives the audience a “bird’s eye view” and helps create appealing visuals.
No wonder shooting videos using drones is a red-hot trend and needs to be utilized to its maximum capacity if you want to stay ahead of your competitors. That said, here’s how you can strike the iron while it is still hot. Ergo, make intelligent use of these amazing gadgets and catapult your brand to success!
- Take Your Audience on a Virtual Tour – The main advantage of shooting videos using drones is by using it to take your target audience on a virtual tour. For instance, if you’re a real estate firm, you can shoot an astonishing footage of the area surrounding of the property to be rented, including the amenities, transport facilities, parking spaces, entertainment zones and so on and so forth. This will give them an idea of whether or not the property is worth investing in.
On a similar note, you can use the same technique to take them behind-the-scenes of your firm to give them a better knowhow of the workflow and culture. GE, for instance, started something known as the “Droneweek” that gave users an inside view of its facilities and machines via videos that were shot exclusively on drones. You get the drift!
Video Source: https://www.youtube.com/watch?v=IGDASBgrIRc
- Cover Live Events – Have an event such as a popular music festival, sports event, charity event or industry fair that has the potential to generate media buzz? For occasions like these, you can shoot a drone video and distribute it on social media channels to boost the engagements and interactions. Add live streaming or a 360 video to the mix and there will be no looking back with your viewers commenting, liking and sharing it on the go!
Video Source: https://www.youtube.com/watch?v=-R-imxMT7QI
- Tell Stories – Storytelling is one of the best-practiced marketing methods that makes an emotional connection with the audience. Drone videos give visual storytelling a unique twist. Use them to teach the viewers a concept, show and tell how your products/services function and so on and so forth.
For instance, if your firm falls under the travel and tourism industry, create spectacular videos from high altitudes that paint an alluring picture of the scenic beauties, infrastructure and landmarks. This is guaranteed to leave the audience thoroughly mesmerized. Words or no words, it can be a sure-shot breakthrough. So, why not give it a try?!
Video Source: https://www.youtube.com/watch?v=NjqOc8k5kjc
To wrap up, drones indeed offer a versatile mode for shooting and acing video marketing. The catch here is that you have to be as creative as you can. All you need to do is hop on the bandwagon by getting in touch with our leading firm for digital marketing in San Antonio. We’ll help you ace drone video marketing that spell success for your brand! Contact us at 210-582-5842 or visit us online today!