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As a small business owner, you probably feel like you never have time to just google your business to see what others are saying about you. But it is important to take the time to do that. It is essential in growing your small business to a larger and more popular one! When businesses are small or just starting, it can be hard to imagine a time when people will be taking about your brand. But as you grow, you will find out quickly that people are in face discussing you and more importantly, searching for what other customers or people have said about you.
More than ever now, customers are trusting online reviews as much as personal recommendations. They are researching companies before they ever do business with them. They are looking for information about your brand, products, services, price comparisons, and reviews. Potential customers will be far more likely to do business with you if they found positive reviews from other customers.
If you are a small business and want to grow, your online reputation can also affect future partnerships. The first thing a potential partner will do is search your business online and find any information or reviews. What they find could seal or break the deal.
There are a few specific places you should monitor your reputation searches:
Search Monitoring: searching yourself and your business on major search engines will help see what information pops up when others research you.
Social Media Monitoring: people frequently share opinions about businesses using social media. Make sure your business is active and regularly check mentions of your brand on social sites.
Reviews Monitoring: reviews are extremely important for your online reputation, especially for small businesses. Make sure to monitor your business on the major review sites and see what people are saying about your business, products, or services.
As a small business, the effect of online reputations is extremely high because that is what you depend on to gain potential customers. With a new app called the One Question Reputation App, this tool is helpful for businesses to control their reviews and help customers if they experience a negative situation with your business. Learn more by visiting the website to see if this app can help your business!
