When we ask most small business what they do for marketing, they say they are strictly word-of-mouth. That’s awesome! If you are succeeding without advertising or marketing, that is something to be proud of. However, that also means there are hundreds and thousands of potential customers that you haven’t reached.
If you are a small business owner who wants to take your business to the next level, you need search engine optimization, or as we call it, SEO. It may sound like a big confusing word, but you know more about it than you think! SEO helps you show up higher in search results. For example, let’s pretend you own a plumbing company in San Antonio. When locals search for a plumbing business, you want your business to be one of the first results they see. SEO can help make that happen! Here are the many ways a small business can benefit from SEO:
Local businesses can have an advantage over big businesses when it comes to local SEO, since most small businesses are locally owned and operated. There is a separate algorithm that is strictly used for local searches. Google selects the three most relevant local businesses based on a user’s location and lists their names – as well as buttons for directions, websites, and a direct call. If your business is optimized for the correct keywords, has enough positive reviews, and has consistent information, you have a higher chance of showing up in these top results.
Search engine optimization isn’t strictly focused on searches, but also on the user. If the users are happy, the search engines will be, too. If your website is not user-friendly, users could get annoyed with your site and may even leave to visit another business’ website. SEO will help create a faster, smoother, organized, and user-friendly website across multiple devices.
Increase Website Traffic
You may think, “So what if people come to my website? Did they buy anything? Did they call to make an appointment?” The whole point of SEO is to get discovered! Once potential customers have found your website, it is up to you to convince them to choose your business by proving an easy-to-navigate layout and relevant content on your website. The sale can be made strictly by what you provide on your website. Offer deals and showcase what makes your business different from the rest.
Discoverability means more traffic. Traffic means more leads. Leads mean more sales. Web traffic is too important to be ignored!
Build Brand Awareness
One of the benefits that comes with SEO is higher rankings on search engines. When your business appears on the first page of major search engines (Google, Yahoo, and Bing), potential customers are more likely to trust your brand rather than another that doesn’t have a strong online presence.
Of course, you want people to click on your website and become customers, but even if they choose another company, you are still building brand awareness. Plus, if they have a bad experience with that business, they might remember you and come to your business next time.
Better Conversion Rates
When your website loads fast, is easy to use, is optimized, and is compatible across all devices, you will receive better conversions. If people can easily discover your website, like your website, and enjoy what they have read on your page, it will grab their attention. Those people will be more likely to turn into loyal customers.
Keep Up with OR Stay Ahead of the Competition
If your competitors aren’t already using SEO, don’t assume they’re not working towards it. The moment they start, they’ll be taking customers from right under your nose. If you start now, you’ll be way ahead of the competition.
If your competitors are already using SEO, you need to get on it NOW. Once you start showing up in search engines with the other businesses, users will have another business to choose from. Make yourself stand out from the rest.
Gain More Customers
Business with SEO grow twice as fast as businesses without SEO. SEO is one of the most affordable and successful marketing strategies around. When people are looking for help and search for the answer, they will find you. SEO helps bring targeted customers who truly need your business.
Contact Digital Marketing Services for SEO Services
If you need to get started on SEO, contact Digital Marketing Sapiens at 210-582-5842. We are one of the few agencies that offers small business packages! Digital Marketing Sapiens is a global digital marketing agency headquartered in San Antonio, Texas. We will work directly with you to ensure you are getting the results your business needs at a great price.