If you want to succeed, you need goals! Your digital and traditional marketing strategy goals will inform every step of your process. Goal setting is a great way to help everyone understand their place in the process and foster feelings of responsibly for their contribution.
Understanding Your Current Position
A lot of factors come into play when you trying to understand your current position. To make an informed decision, you must see your progress over the last year, six months, three months, and last month. This will help build an idea of how a company has grown – or not! – and inform your efforts to create a roadmap for the future.
Review how your current strategies are reaching to your target bases. Your current position shows your current reach, current following, and your potential reach to a broader audience. Your current positioning will help develop a road map on how you want to target to your target audience and how you can move forward as a business.
Understanding Your Financial Situation
Your current financial situation and expected financial situation can set the tone for your marketing strategy. Your budget will inform how intensely you can pursue new leads along with spread your brand image.
Social media marketing comes free at a basic level but promoting and sponsoring post or running campaigns will require a budget. When taking a traditional marketing approach with ads in newspapers, flyers, and magazines, it is important to remember the hard costs for each approach. This helps when setting goals as before setting a goal you must see how many resources you have that are expandable.
Setting A Short Term Goal
Setting short term goals are great ways to see you if you are on track to meeting a long term goal. Long term goals can be overwhelming to consider on a daily basis. Instead, come up with a series of quick goals that can be accomplished in a timely manner. These short term marketing goals can range from expanding your following on social media to transitioning to a new style of marketing. Short term goals are important to help assign responsibility within a team and give those who may not see your vision fully a sense of roadmap to help motivate them.
Setting A Long Term Goal
Setting long term goals is just as important as setting short term goals! Long term goals must be made in an informed way as well. The long term goal must be specific or else it will be too broad and easily strayed off and thrown out. It must be measurable as well to help show a sense of movement from the beginning statistics to the end statistics.
The long term goal must be attainable. If employees know they are set for failure they will not push to be better and attack the goal. If the goal is attainable, they will be able to target it and create a series of short term goals to reach their long term goal.
The goal must be relevant for all those involved. With a marketing plan, every person must know their place and role to how to make this goal come to life.
Lastly the goal must be time-bound. Having a long term goal with no end time makes it useless. It is important to have short term goals set up in a timeline to help form a long term goal to help your marketing plan prosper.