Public Relations VS Digital Marketing

Public relations and digital marketing are similar in different ways. They both help businesses or individuals build a brand and keep their reputation positive.

Public Relations:

This is about professionals helping a business or individual create a positive reputation with the public through various paid and unpaid communications. That can consist of traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility. They end up working with an organization, company, or individual to create a story that portrays the client’s reputation, idea, product, position, or accomplishment in a favorable light. They do not just focus on paying customers; they aim to target and influence everyone.

Digital Marketing:

It creates all marketing efforts through an electronic device or internet. Businesses lean on digital channels such as search engines, social media, email, and their websites connect with current and potential customers. Many different types of marketers can use digital marketing. A content marketer can create blog posts that serve to generate new leads for a company. A social media marketer can create posts for different social media platforms. Also, an email marketer can create an email campaign and send to those who choose to sign up for a newsletter for a business. There are many different online platforms that marketers can use to reach target audiences.

Public relations and digital marketing so share a common bond which makes them similar, but there is a key difference between the two; they use different channels to obtain the goal of success for their clients.

• Digital marketing solely focuses on the online sphere to achieve marketing efforts. It does not include the traditional channels and concentrates only on social media, paid social content marketing, SEO, web development, and blogs.
• Modern-day PR combines a mix of both traditional and digital channels. That includes online publications, print publications, and social media outlets.

Using different channels can broaden the chance to reach audiences. Marketing, in general, is essential for companies but depending on the industry there are ways to go about marketing a brand. Overall, public relations and digital marketing are similar but do have their fundamental differences. If you are interested in digital marketing for your business, reach out to Digital Marketing Sapiens in San Antonio. We provide SEO, SEM, website design, mobile apps, social media marketing, and much more! Contact us today.