Scott Keeler has enjoyed an extensive career in media and broadcast. He launched his career at Univision due to his interest in the Hispanic market. At Univision, he worked closely with national advertisers who used San Antonio as a test market for national campaign rollouts.
The demand for his media and strategy expertise inspired him to launched Growth Consulting, the traditional media arm of Digital Marketing Sapiens. This media strategy agency supports advertisers and agencies alike. In this role, he has worked closely with large and smaller brands, such as Corner Store (subcontractor to DeBerry Group), Western Union (subcontractor to Bromley Communications), Dolex Dollar Express, and Gonzaba Medical Group.
Over the past three years, Scott worked with clients doing business in Mexico including Radio Formula, Chrysler/Fiat de Mexico, and Red Legal. He has worked closely on health access and education initiatives for the Latino community. He spearheaded the creation of “Ferias de Salud” at Wal-Mart in 5 markets, which grew to 10 in 3 years. While his national experience is impressive, it is his deep understanding of the total San Antonio market for which he is most sought out, understanding the San Antonio mosaic better than virtually any media professional in the country.
Scott is a native of Mexico City and holds a Master’s degree from Thunderbird School of Management. He is bilingual and bicultural, which makes him feel truly “at home” in San Antonio with one of his two grown daughters.