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Marketing Trend Alert! Chat Bots in Advertising

digital marketing san antonio

Brands know that advertising effectively on mobile devices is crucial. It is important that these brands gain access to their consumers through apps, and that is why brands have embraced the use of chatbots. Chatbots are a computer program or an artificial intelligence designed to conduct conversations with human users using auditory or textual methods. In advertising, these chatbots were first introduced through Facebook Messenger and Skype. For major brands, the chatbots can offer customer service, provide shopping assistance, and take orders. Some companies are taking a step back with the use of chatbots, but it is predicted by 2021, 50% of enterprises will spend more on chatbots than mobile apps.

Different brands and chatbot builders have spent the past couple of years understanding what consumers want in a conversational interface. The chatbots seem to work best with consumers by guiding them through simple tasks such as answering questions or placing an order. Brands that take consumers messaging behaviors and preferences into account are the ones to have the most success. The most important thing for chatbots is to understand the consumer’s needs.

An example would be the fashion industry. They use chatbots to let users send snapshots of interesting outfits. Then the chatbots use image-recognition engines to find matching outfits in the brand’s catalog. This allows the consumers to have a smooth experience with brands and to get the help they need.

Advertising is vital for a company to create their brand and have it well known. There are many different approaches to advertising online. Chatbots is one of the ways to promote simplicity to consumers and help answer all of the questions they may have. At Digital Marketing Sapiens in San Antonio, we work with brands to help them advertise online. We know the importance of mobile apps and how to reach specific target audiences through the use of digital marketing.

If you are interested in working with us, contact us today or visit our website. We are an ad agency that provides results-oriented innovative digital marketing solutions.

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