There’s no other greater feeling of accomplishment than owning your own business. Many small businesses that have been around for years have relied on word-of-mouth referrals for business. While that is an amazing accomplishment, you are also missing out on hundreds and thousands of potential customers!
If you haven’t heard, traditional marketing is out and digital marketing is IN! If you think the internet and social media is just for teenagers and millennials, you are mistaken. In fact, more and more seniors are taking to Facebook and utilizing smartphones. Businesses need to go where their customers are going in order to be successful – and everyone is going digital.
If you don’t have a Facebook or don’t have a fast website, you should look for help in the digital sphere. If you are asking yourself if you should hire an agency, shop around! There are many digital marketing agencies today. Plus, many of them offer a free initial consultation. This will also help you find out what is working for you and what needs to be improved.
Here is why you should hire a digital marketing agency:
It is actually more affordable to hire a digital marketing agency, rather than hiring in-house marketers. When many people hear the word “agency” or “digital,” they might think of their wallet being ripped right out of their pants. However, it is actually more cost-effective to hire an agency than an in-house marketer. Plus, with digital advertising, you won’t have to worry about extra fees to cover the expense of paper, ink, etc.
When you hire an agency, you are getting an entire creative, reporting, and development team. For the price of just one single hire (or even less), you can have a full team of professionals working for you.
When you hire someone to work for your company, there is a lot of time and money being lost on months of training. Digital marketing agencies have in-house teams with qualified experience and expertise. This means the agency will be able to jump right in and get to work. You will have access to expert content writers, social media professionals, SEO professionals, web designers, and much more. It is hard to come by someone who knows how to do everything, and it can be risky to hire someone who says they can.
If you are worried that the agency won’t understand your brand or your needs, it is important to understand that they do this every day for multiple industries. They know where to begin and what it takes to succeed.
This is one of the main advantages of digital marketing agencies. With traditional advertising, you can’t show any conversions. You can’t track when someone visits your restaurant after seeing your billboard. However, you can track when someone clicks for directions to your business online.
Thanks to digital marketing, you can see how many people you are reaching and how many people are taking action. It can be hard to tell which advertising is working for you with traditional campaigns, but digital can help you understand which platform your audience responds to best. One of the greatest advantages is being able to consolidate the data, understand it, and re-interpret it.
Strategy & Analysis
When you are spending money on advertising, you want to ensure it is working for your business. Marketing agencies track your campaigns to make sure they are performing well. If something needs to be changed, they will go with a new strategy. Since they know how to drive results, they will find the best options for you.
Tools and Technologies
There is a world of new marketing tools out there that can help increase efficiency, productivity, and performance. The only problem is that many of us have no idea where to find them or how to use them. Another problem is that these tools cost a lot of money. While it may not be useful for a small company, a digital agency can get you set up in their queue and help you reap the benefits.
Digital Marketing Sapiens
If you are looking to expand your customer base or marketing efforts, you’ve come to the right place! Digital Marketing Sapiens is a results-driven digital marketing agency headquartered in San Antonio, Texas, with offices in Dubai, Serbia, and India.
We have worked with a variety of businesses, from large Fortune 500 companies to local small businesses. We are one of the only agencies that offer small business packages. Whether you own a clothing store, plumbing business, or even a car wash, our team has the capabilities, experience, and expertise to help your business grow and succeed. Call Digital Marketing Sapiens today at 210-582-5842!