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Video: It’s the hottest marketing trend to date! According to Forbes, video is the future of content marketing and we absolutely agree. Content only succeeds if viewers engage with it. That means, it has to give the viewer what they want, when they want it, and how they want it. As the digital market has evolved, we have seen a steady movement towards video. Video marketing is one of the few ways to provide value, relevance, and flexibility for consumers living in a fast-paced society.
Last year, video surged in popularity. Video is becoming even more interactive thanks to Facebook live, Virtual Reality, 360-video, drones, and more. Marketers are playing towards consumers’ short attention spans with more interactive and visual content.
With that being said, video quality will trump video quantity – so you might want to invest in a DSLR camera. High quality videos also see higher return-on-investment! No one likes to watch low quality videos. Plus, with video competition rising, you’ll want to have the best looking content. Online video is estimated to account for 74% of all internet traffic just this year alone. If your business doesn’t have a video marketing strategy, you’re missing a chance to reach and engage with a large audience.
Reasons for Video Marketing:
1. Promote brand recall
The strongest part about video is that it’s highly visible, so it plays to your memory. HubSpot says 80% of customers remember a video they’ve watched within the past month. If customers remember your video, they will remember your brand – they’ll remember who you are. If viewers like your video, they’ll share it! Changing your customers to promoters is an integral part of digital marketing.
What do you need to do to engage viewers so they can spread your video around? Appeal to them while staying true to your brand. Tell your story with animated cartoons, get out on the street and get your community involved in your topic, or just make it visually appealing! Make sure you also incorporate your brand’s colors into your video. Using the style of your brand in your video will help viewers remember who and what you are.
2. Boost your website’s SEO
Having quality and relevant video content can drive viewers to your website. Relevance will add value to your videos and consumers will begin to trust your brand. In fact, 65% of business decision-makers visit a marketer’s website after viewing a branded video. Video can also enhance your conversion rates. Add video to your landing pages, website, and content offers. Your click-through rates will improve.
Carefully select your metadata to help with search engines. According to Google, the title, description, and thumbnail are the most important pieces of information. Make sure the picture you choose for your thumbnail is relevant and attractive. For example, if your video is on creating cappuccino art, choose a picture of cappuccino art, rather than a barista or the side of a coffee mug. You also shouldn’t ignore the file name. Keywords play a big factor in SEO, so make sure your video file name isn’t generic.
3. Video performs well on all devices
Do you remember when mobile websites first came around? Many cell phone users couldn’t visit a website on their mobile device because the mobile web versions either didn’t exist, or were too bulky to load properly. The businesses were losing traffic. Luckily, today we can reach pretty much every website on our phones. Unfortunately, not every website is user friendly and responsive. Video, on the other hand, can perform well on pretty much all platforms. The dimensions respond to viewing on mobile phones to computers to large TVs. This increases the amount of people reached from video alone.
4. Strengthen your brand message
Video has so many advanced features to reinforce your brand’s message and drive your company’s identity home. From simple design and branding to complex voice and content, video marketing has the tools to make sure your customers know who you are. Your video should almost look like a web series – even if your videos cover different topics. You should keep the same colors and style in your videos.
Go back to your company’s core values, write them on a sticky note, and post the note to the bottom of your computer monitor. When you are creating your video, look down to your values. Ask yourself if your video is portraying these values. If passion is one of them, you should always have a passionate and excited voice behind your videos. If one of your values is collaboration, try including multiple people or different points of view in your video.
5. Go viral!
Did you know that video is the most shared form of content online? Your videos should appeal to your consumers so they will share, share, share! You don’t have to feature talking cats or dancing babies to reach a large audience. If your content is relevant, teaches people something new, is easily accessible and visually appealing, people will engage with your video. Don’t miss out on one of the most powerful marketing tools!
So now what? Getting started with a new medium can be intimidating but trust yourself! Your audience wants to hear YOU. You don’t have to hire professional voice actors or radio personalities to create engaging videos. Conversational voiceovers are becoming even more popular. People tend to trust someone who sounds like a friend, rather than yet another radio announcer. You can do it yourself! In fact, over 80% of online videos have gotten rid of sound and just include subtitles. A lot of viewers watch videos in public and don’t want their volume on to attract attention or disrupt others.
Video marketing can impact your audience with its personal approach to drive sales. Video helps buyers feel confident about their decisions because it can speak to people’s emotions. Still not convinced? Let’s look at the numbers.
Video Viewership Statistics
- 500 million people watch videos on Facebook every day.
- 82% of Twitter users watch videos through Twitter.
- 55% of people watch videos every day.
- 10 million Snapchat videos are watched each day.
- 1/3 of the time people spend online is spent watching videos.
- 85% of the online audience watch videos online.
- YouTube reports that mobile video consumption grows by 100% each year.
Video Marketing Statistics
- According to HubSpot, video is expected to claim more than 80% of all web traffic by 2019.
- Including videos in marketing emails can boost click-through rates by 200-300%.
- 87% of online marketers use video content in their campaigns.
- 92% of mobile video viewers share videos with others.
- Over half of marketing professionals worldwide named video as having the best ROI.
- A study showed viewers retained 95% of information from watching a video, compared to only retaining 10% when reading text.
- After watching a video advertisement, 46% of users act or respond
- Marketers who use video grow revenue 49% faster than non-video users.
What are you waiting for? Buy a camera, download an editing software, and get to work! Your business has the potential to grow incredibly. Now, go attract some viewers!
