Remember when scientists predicted that robots would be living in our homes in the 21st century? Well, the time has finally come (well…kind of)! Robots are in the palm of our hands and everywhere we take our phones – if we have Facebook messenger, of course.
The world already knows Facebook as the dominating social media platform, but they are changing the game with artificial intelligence. Chatbots aren’t just for large tech and retail companies anymore. Now, small businesses have custom chatbots at their fingertips. Facebook’s Messenger Platform enables any business on Facebook to build custom bots through Messenger. There are already around 900 million monthly active users on Messenger worldwide each day.
When Mark Zuckerberg announced Messenger Bots, he noted how people don’t want to keep downloading apps on their phone to interact with businesses. Business can build their chatbot directly through Messenger. Since most Facebook users already have the Messenger app, they can directly interact with a business without having to make another download.
What is a bot? How does it work?
Any software that automates a task is referred to as a “bot.” Chatbots provide automated communications. It takes work to build a bot, though. You need to build buttons and provide keywords, phrases, and answers to help your bot communicate with users. This turns natural language into structured data. So, not only can bots analyze and understand conversational language, but they can also learn from it. Essentially, your bot could get “smarter” with more interactions.
Imagine being able to help, sell, and interact with customers without actually having to! There are a number of reasons why businesses can benefit from Facebook Messenger Bots, and there’s not a good enough reason to ignore the facts! Here’s how they can help:
#1. Deliver Personalized Content Experiences
Chatbots can help users find exactly what they’re looking for. Customers ask questions, and bots give them personalized answers! Some businesses might use their chatbots to answer direct questions that could be found on their website, while other chatbots might focus solely on content and building relationships. You don’t have to build your bot for just customer service. You can build it for real conversations. For example, if you own a restaurant, you can talk about your favorite dishes, send links to recipes on your blog, etc. The conversation doesn’t have to end unless you want it to.
#2. Answer Common Customer Service Questions
The most popular responsibility for chatbots is for great customer service. If your customer service team is asked the same questions over and over, a chatbot could come in handy. Since you already know the frequently asked questions and know what your customers want, you just have to teach the bot what to say.
When you begin your chat, let the customer know they are speaking with a robot, and provide a number to your customer service team if they need further assistance.
#3. Push Special Services and Promotions
Mobile apps are successful for many businesses because they offer many automated services. Chatbots are the next step because they deliver even more automated options to users in one convenient place. To further your efforts, provide special discounts for directly through Facebook Messenger. Users can take advantage of a promotion with one click of a button.
#4. Immediate Customer Support
There’s nothing worse than calling a business’ phone number to hear an automated voicemail. You click through a number of options and then have to wait even longer to speak to someone who can help you. Messenger bots can help eliminate those long waits! When users have a question, they might not have to make a phone call or leave a message because the bot can answer questions instantly. Plus, you will be able to give your bot a consistent voice through crafted messages to fit your brand. While bots might not be able to answer complex questions, they can direct users to someone who can.
#5. Become More Efficient While Saving Money
Chatbots are a great way to improve efficiency in the office without burning a hole in the pocket! Creating a bot is very time-consuming and tedious, but there is no development! Rather than spending thousands of dollars to hire more customer service representatives, you can spend a one-time fee to gain efficiency communicating with your consumers online.
Contact Digital Marketing Sapiens to Build Your Bot
Digital Marketing Sapiens is a team of social media and digital marketing gurus in San Antonio, Texas! We have created and published Facebook Messenger Bots for all of our social media clients already, and the results are incredible! We stay on top of trends, so business can focus on what they do best… business!
Call (210) 582-5842 to learn how Digital Marketing Sapiens can help your business grow across all social media platforms. Visit http://digitalmarketingsapiens.com/ for more information.