Digital Marketing Sapiens
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Digital Marketing Jargon: Part 4

In a growing industry such as advertising, businesses are constantly transitioning from traditional marketing (billboards, television commercials, and radio ads) to online marketing (social media marketing, SEO, blogging). But usually the terms are confusing to businesses owners that are unfamiliar with digital marketing. Luckily we’ve compiled a series of web posts that will help you interpret the digital marketing jargon in order to help your business grow and succeed. At the end of this series, you’ll have one page serving as an online dictionary, which will cover all the terms discussed in each post. To continue from our last post, here are a few additional vocabulary words you should get familiar with.


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Social Media – any and all online tools, platforms, or networks that allow users to generate and share content, as well as interact with others. These include social networks, blogs, file-hosting sites, etc.


Social Network –  is a type of social media platform that works like a community where users can communicate, follow, and respond to other users. Social networks usually engage in the community within their website, but also have the ability to share with other social networks (Instagram has this feature).


Spam – any message that is deemed as an unwanted or overwhelming commercial offer. These can be direct messages, email messages, social media posts, and other public or private forms of communication. In digital marketing, spam is a strategy that is avoided at all costs because it provides very little results and can give businesses a bad reputation.


Tag – a keyword attached to any content that makes it recognizable to be discovered by others on the internet. These tags help categorize content by subject, and is also commonly referred to as a hashtag in social media.


Time on site – refers to the amount of time that website visitors stay on a landing page or website before exiting. These can be individually tracked or averaged based on the total amount of visitors.


TweetUp – An informal meeting in which Twitter users gather for a designated purpose and then tweet about it before, throughout, and after the event.


Twitter – a social networking site that offers the ability for users to post a “tweet”. Each post is limited to 140 characters and can be replied to, liked, and retweeted. Twitter is a public network that connects users through follows, lists, and the use of hashtags (see “tag”).


URL – a short and more commonly known acronym for Uniform Resource Locator, a URL is a unique address for a website or file that is accessible on the internet.


YouTube – a website dedicated to sharing videos across one of the largest online communities on the internet. This site allows you to upload, view, and comment on videos, as well as subscribing to users or channels to be updated when future videos are uploaded.


If you haven’t already:

Click here to read Digital Marketing Jargon Part 1.

Click here to read Digital Marketing Jargon: Part 2.

Click here to read Digital Marketing Jargon Part 3.


Next week Digital Marketing Sapiens will release its final set of marketing terms that will make it easier for you to get comfortable and confident with the in-and-outs of online marketing. Stay connected with us through Facebook, Twitter, and LinkedIn to be updated with new terminology that will allow your business to dig deeper into the power of digital marketing.



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