Digital Marketing Sapiens
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Digital Marketing Jargon: Part 3

If you’re new to the digital marketing world, or unfamiliar with what online advertising has to offer, you are definitely not the only one. Any business that is not making this transition is either unaware of how effective and inexpensive it is to have an online ad, or is unfamiliar with the concept of digital marketing. Luckily we’ve compiled a series of web posts that will help you interpret the digital marketing jargon that will help your business grow and succeed. At the end of this series, you’ll have one page serving as an online dictionary for you, which will cover all the terms discussed in each post. To continue from last week’s list of jargon, here are a few additional vocabulary words you should get familiar with.


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LinkedIn – A more professional version of social media where members can connect with other users, share posts, recruit, and hire users. This social network is very career focused, meaning that each user’s profile is used as a resume in many cases, and shows credibility from past and present experience.


Podcast – Audio or video content that is a form of online broadcasting. Podcasts usually appeal to a specific type of audience that views the content based on the host’s programming (daily, weekly, monthly) and can often subscribe to receive these audio/video files.


Profile – A description of a specified user, usually on a social network, that contains information about the user. This information varies depending on the type of social media and how one decides to utilize their personal page.


Rankings – The placement of a website’s listing on a page of search engine results.


Reach – The total size of the audience that has been reached.


Return On Investment – More commonly known as “ROI”, the return on investment is a percentage of profit from a campaign or digital marketing activity.


Search Engine – A website used to search the Web for specific keywords related to the information being sought. The results depend on the website, but typically show results including websites, images, videos, news, products, or locations on a map.


Search-Engine Marketing – Abbreviated as “SEM”, search-engine marketing is any activity that allows a website to be marketing on a search engine website. Some examples include paid placement within searches, and search engine optimization (see definition).


Search Engine Optimization – More commonly known as “SEO”, search engine optimization is the process of using website analytics with the proper copy, design, and structure to ensure that a website or web page is at the top of search engine results pages.


Every week Digital Marketing Sapiens will release a new set of marketing terms that will make it easier for you to get comfortable and confident with the in-and-outs of online marketing.


If you haven’t already, click here to read Digital Marketing Jargon Part 1.

If you missed last week’s list, click here to read Digital Marketing Jargon: Part 2.


Stay connected with us through Facebook, Twitter, and LinkedIn to be updated with new terminology that will allow your business to dig deeper into the power of digital marketing for your business.



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