Digital Marketing Sapiens
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Digital Marketing Jargon: Part 2

If you commonly find yourself wondering what hashtags and impressions are, worry not. Businesses are beginning to understanding the benefits of digital marketing, but many seem to be confused about the internet marketing terms. Luckily we’ve compiled a series of web posts that will help you interpret the digital marketing jargon that will help your business grow and succeed. At the end of this series, you’ll have one page serving as an online dictionary for you, which will cover all the terms discussed in each post. To continue from last week’s list of jargon, here are a few vocabulary words you should also get familiar with.


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Cost-Per-Acquisition (CPA) – Also known as conversion cost, the CPA is the ratio of the total cost of a campaign to the total number of customers.


Cost-Per-Click – The cost to get targeted traffic and direct traffic to your website. Every time a potential customer is directed to your website, you agree to pay a set amount.


Crowdsourcing – the practice of utilizing an online community to contribute to a project or campaign. This can be in the form of obtaining services, ideas, or content.


Dashboard – An overview of an existing application usually used for administrative purposes. A dashboard allows you to view the activity or summary of activity occurring within the application, and usually allows you to make customizable changes when necessary.


Engagement – Engagement is any form of response to a post usually in the form of likes, shares, and comments.


Facebook – A free social-networking site available on any device with internet capabilities and appropriate for anyone who is 13 years of age or older. This platform has 1.3 billion active users and is considered the leading worldwide social media platform.


iFrames – also known as frames, this tag allows multiple websites to exist on the same web page. These are usually used during log-in, sign up, or to entice website viewers to remain on your page.


Hashtag – Used on social media sites (primarily by Twitter and Instagram), a hashtag is a hash or pound sign (#) connected to a keyword or set of keywords that connect the post to other related posts on the site.


Impressions – The number of times a post, advertisement, or campaign has been visually seen by a user of that social network.


Instagram – A social networking platform that allows users to find, share, and discuss pictures and videos with an online community.


Leads – the amount of customers interested or inquired for the use of a product or service of a business.


Every week Digital Marketing Sapiens will release a new set of marketing terms that will make it easier for you to get comfortable and confident with the in-and-outs of online marketing. If you haven’t already, Click here to read Digital Marketing Jargon: Part 1.


Stay connected with us through Facebook, Twitter, and LinkedIn to be updated with new terminology that will allow your business to dig deeper into the power of digital marketing for your business.



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