When thinking about how online marketing plays a role in your business, there are two questions to heavily consider:
- Is it being done properly?
- Is it making money for your business?
But both questions involve several terms that dig deep into the world of digital marketing and can seem confusing if you aren’t familiar with the terminology. Luckily, we’ve compiled a series of web posts that will help you wrap your head around the digital marketing jargon that will help your business grow and succeed. At the end, you’ll have one page serving as an online dictionary, which will cover all the terms discussed in each post. To start, here are a few vocabulary words you will absolutely need to know!
AdSense – Google Adsense is an advertisement application that allows web pages to enable and select ads to be placed on a website. For companies that are advertising their business, Google Adsense places your advertisements on web pages and charges based on the amount of traffic sent to you. This is called pay-per-click advertising.
AdWords – Google has a program called Adwords that is also a form of pay-per-click advertising. It allows you to advertise your business on search engines. When a user searches for particular keywords, your business appears above the results (See “SEM” for more info).
Affiliate Marketing – A type of marketing in which a business rewards one or more affiliates for each visitor or customer brought by their marketing efforts.
Analytics – A report showing the amount of traffic within a website. Information within these analytics depends on the application. Most social networks offer analytics tools which show how many people view a profile and engage with posts. Google also offers an analytics platform which can practically report anything about your website and traffic.
Blog – Short for “Web Log,” this digital journal is a series of entries of publications containing content that ranges from informative, business, and political to how-to, SEO, and personal. The purpose of these blogs is based on the interest of the author(s).
Bounce rate – Also known as “abandonment percentage,” the bounce rate is the percentage of a page’s visitors who enter your website and then exit without visiting another page. Websites usually place a pop-up page within the website containing newsletter offers to encourage visitors to engage with their website.
Brand Ambassador – A person hired by an organization to represent a brand in a way that increases awareness and sales for the business is called a brand ambassador. A brand ambassador often incorporates their lifestyle to the image of the brand.
Cost-per-impression (CPI) – Also known as “cost per thousand impressions” (CPM), CPI is a term used when your web ad is charged based on the amount of people who view it.
Cost-per-engagement (CPE) – CPE is a term used when your web ad is charged based on the amount of people who interact with it.
Conversion Rate – The rate at which visitors view a website and perform the action you desire (filling out a contact form, downloading a whitepaper, etc.).
Every week, Digital Marketing Sapiens will release a new set of marketing terms that will make it easier for you to get comfortable and confident with the in-and-outs of online marketing. Stay connected with us through Facebook, Twitter, and LinkedIn to be updated with new terminology that will allow your business to dig deeper into the power of digital marketing.