At Digital Marketing Sapiens, we create a closed-loop system for all of our campaigns and services. To us, this system seems obvious! However, when you are new to digital marketing, it is easy to get overwhelmed by options and start taking action without an overarching plan. This can work sometimes in the short-term but you cannot find long-term success by shooting from the hip. In order for us to provide results-oriented solutions regularly, we structure our workflow to create regular assessment and continual improvement.
Set Measurable Goals
Digital Marketing Sapiens begins any new project or client relationship by setting clear, measurable goals. We believe that you cannot know if a campaign qualifies as a success unless everyone agrees prior to starting what qualifies as success. Do you want to increase your business’ Twitter following or have a certain number of people attend an event? While we may use the same tools, how we use them will be very different depending on which goal you accomplish.
An awareness campaign, for instance, is focused on a wide reach. We want as many eyeballs as possible on your brand. Those people don’t necessarily need to do anything, other than remember your business exists for a later date when your product or service becomes relevant to their lives.
Lead generation campaigns, on the other hand, need to move potential customers forward in the sales process. The reach of your digital marketing efforts is less important than the quality of the leads. A smaller audience of more engaged people is better for lead generation.
Objective measures of success help us determine how to tailor our plan and where to focus our efforts.
Design Informed Plans
Once a client’s goals are clear, we design a plan that is most likely to accomplish the stated goals. Often, our team’s past experiences inform how we go forward. Digital Marketing Sapiens has run numerous campaigns on a diverse range of platforms. We regularly support those campaigns with landing pages or print materials as needed.
However, when the client’s industry or individual situation is unfamiliar, we enthusiastically research what options are available. It is always exciting when we get to flex our creative muscles and come up with an innovative solution to a client’s challenge!
Seek Approval From Clients
Once we have decided what digital marketing solutions are most likely to achieve your goals, Digital Marketing Sapiens seeks approval from our contacts within your business. While we are experts in our field, we recognize that you know your audience best. Certain industries have audiences with different expectations than most.
Additionally, every business has its quirks! By customizing our strategy with information unique to a business, we can increase our campaign or service’s likelihood of success. Every business is different. Embracing those differences in our digital marketing strategy helps us create excellent materials.
Also, you customers recognize you! By remaining true to your business’ personality, we know that we can help people connect with your business and increase their likelihood of using you in the future. We greatly appreciate any insight you can provide into what your customers want to see!
Implement The Plan Promptly
As soon as the plan meets our standards and receives your approval, we implement it in a timely manner. We strike while the iron is hot.
The internet moves FAST! For some industries, this is not an issue. Many healthcare specialists, for instance, know about any noteworthy changes in their field months or years in advance. Other fields, however, can see major changes in an instant. The entertainment industry, for instance, requires digital marketers to remain constantly vigilant. A recent victory, sports injury or scandal can shift audience’s focus in a split second.
Ultimately, no matter what your industry is, once a plan is set, we will create your materials and begin your service or campaign promptly.
Measure The Results
Measuring results is the last step of our loop. The final results are compared to the original, measurable goals to determine whether or not the plan was successful.
One of the most exciting benefits of digital marketing, as opposed to traditional marketing, is the diverse range of analytics tools. No matter what type of service or campaign your business is interested in, there is an analytics tool for you. Hard data is easy to come by online! Social media platforms have built in insights, Google Analytics let us view your website’s traffic in detail, and bitly can tell you who clicked on your links and when. Those examples don’t even begin to scratch the surface! Only few things cannot be measured in digital marketing.
After collecting the data relevant to your campaign, we will sit down with you, discuss where things went well, and reflect on areas of improvement.
Closing The Loop
Based on the above results, we close the loop by setting new goals. This closed-loop system allows Digital Marketing Sapiens to build on each service or campaign to ensure each effort builds on the last to improve your business.