Case Studies

Challenge

A home remodeling company based in San Antonio wanted to expand their business and take on new customers. However, the company's online presence presented several issues that stymied success. Specific problems were

• The company's website did not reflect their services.
• The company could not be found on search engines for high traffic keywords and had a low search engine rank.
• The company did not effectively use social media tools to drive traffic to their website and garner more business.

Insight:

J Angelo Design Build is a premiere home remodeling company in San Antonio. After interviewing and understanding their line of business, we felt we could address their target market. After careful consultation we devised an action plan that would solve the company's virtual issues.

Solution:

• Redesign website to highlight premium services.
• Increase brand loyalty by outlining why the company differs from competitors on the webpage.
• Develop a powerful social media presence using Facebook, Twitter and YouTube. Due to the nature of the business, the company was an ideal candidate for a Pinterest page as well.
• Measure results by installing Google Analytics for easier website management.

Results

• 17 percent increase in unique website visitors within the first 3 months.
• 10 percent increase in overall traffic to site within first 3 months.
• 1 out 4 visitors to the website came from social media pages within the first 3 months.
• 12th position on Google within 3 months of launching the new website.