James is an Alamo Heights High Alumni. Shortly after graduating high school, he entered into Radio.Tv.Film at San Antonio college. There he discovered his niche in communications and advertising.
He also incorporated music into a melodic form of advertisement in the 1990’s. As an entrepreneur, he opened a restaurant, The Italian Slice, in Denver, on Capitol Hill. James utilized his education to open a second business, and in the middle 2000’s saw the need for technological advancement in business.
James completed his associates degree in 2006 and was a marketing manager for Hospitality Career Center in San Antonio.
He has enjoyed bringing mid-sized companies into larger companies for over twenty years.